Be intentional with every aspect of developing and delivering persuasive presentations by following these Generally Accepted Presentation Principles.

Be intentional with every aspect of developing and delivering persuasive presentations by following these Generally Accepted Presentation Principles.

What can you do to increase your odds of winning the big one? Implement GAPP^TM to develop and deliver your story. Make it easier for decision-makers to understand and agree that you are their best choice.

Clearly identify your organization’s audiences, and create appropriate and consistent content that resonates with each recipient through message orchestration.

There's a specific moment in the development of a persuasive presentation when you pivot from the preparation of the talk-track and imagery to the practice of your delivery.

This is the exact moment to implement the 20-20-20 rule: Less / Slower / Louder.

As a panel facilitator, you must help the panelists share the most important information in the shortest amount of time. Your job is to connect the dots between them for a smooth flow.

Whether you are experiencing change, launching a new initiative, or revising your go-to-market strategy, recipient-oriented key messaging sets the foundation for your communications efforts and helps ensure a consistent story across all channels. Learn how to create a key message platform that resonates with your audiences.

All communication and marketing tools are included within the functional descriptions of the Four-Channel Media Model. Determine your proper mix, and then amplify and merchandise.

Different isn't better, different is just different. Create a plan to deliver excellence for your customers and clients instead of focusing on differentiation.

Facts are simply the starting point to making good decisions. Use this three-part sequence of data, knowledge and wisdom to drive your business choices.

Marketing has fundamentally changed over the years. Today, IMC has morphed into omnichannel marketing, which better describes the myriad of communications channels that comprise a fully integrated program. In addition to focusing on pure marketing channels (paid, earned, shared and controlled), omnichannel marketing includes ALL of the touchpoints that build your brand.

To function effectively as a team, each person must understand when to lead, follow, or get out of the way. Eric Morgenstern defines each role and shares advice for how to be an effective follower.

It’s time to completely rethink how you structure your organization for both sustainability and excellence. Use the metaphor of a tree to meet the modern needs of your team and empower them to grow.

You're stuck. You have an important problem to solve. You need consensus where there is none currently. These are all great opportunities to consider engaging an outside facilitator. Learn the benefits of doing so in Eric Morgenstern’s post.