Build third-party validation to strengthen your brand position
Public relations is much more than a press release and phone calls to media influencers. Strategic public relations helps increase name recognition, change attitudes and behaviors, and strengthen relationships with your target audiences. It provides third-party validation and helps you reach audiences in the format and channel they prefer. Our expertise spans a variety of services to position your organization in your audiences’.
Media Relations: Our team understands what makes a compelling story and have created trusted relationships with a wide range of media contacts. Our strategic approach identifies the compelling topics our clients can speak to and secures the top-tier placements they desire.
Community Outreach: We work with our clients to develop a comprehensive program that identifies and addresses the professional and social issues that matter most to them.
Digital Communications: Your digital footprint is critical to positioning yourself in the minds of your target audiences. We develop strategic programs to execute our clients’ digital communications needs, including website design, social media, email, and much more.
Government and Investor Relations: Our team strengthens the position of community organizations to help them gain additional investors and supporters. Our integrated approach targets those influencers with the messages that will resonate and in the channels that work best for them.
Event Messaging: When planning an event, shape your message from the start. What do you want attendees to think and do after the event? This question guides your event creation moving forward. From logistical considerations to messaging and script creation, Morningstar Communications helps you frame and execute your event for communications success.
Internal Marketing: It is no longer enough to simply communicate with internal audiences. Employees are your most important audience. We help you turn your employees into brand ambassadors. We look at your business from multiple viewpoints, develop a plan, launch your campaign and support your long-term success.