Aug 02, 2016 • Sheri Johnson • Blog
Working with an Agency
When you think of working with a third-party agency, what’s the first thing that comes to mind? Collaboration, assistance with execution, help planning or increasing productivity? If you were to ask one of our team members or clients, they would answer, “synergy.”
Synergy is defined as the interaction or cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects. At Morningstar Communications, we function as a true extension of our clients’ teams. This synergy ultimately drives results.
Whether you are actively searching for a marketing communications agency, looking to enhance a current agency partnership or simply interested in learning more about how partnering with a third-party agency works, our next blog series will help guide you through.
Today, we’ll explore the many benefits of working with a marketing and communications agency. Before diving into the specifics, it’s important to understand the different ways companies work with third-party agencies.
- Job shop: A highly tactical relationship, with little to no strategic involvement. When working with a job shop agency, your company outsources individual projects, the agency then completes and returns the finished project.
- Partner: A more strategic relationship, but lacks team integration. If you work with a partner agency, your teams may work side-by-side on strategy, but will implement the work separately.
- Extension of your team: The approach with synergy. In this scenario, your team and the agency team work hand-in-hand on strategy, implementation and execution in a seamless fashion. We’ve found this type of partnership yields the best results.
There are several advantages to working with an agency that serves as an extension of your team, including:
- Providing a unique point-of-view. As an outsider to your organization, third-party agencies can offer you a unique perspective on how other successful companies in your industry – or even other industries – address the same communication hurdles.
- Bringing bold ideas to the table. A third-party agency has the ability to bring outside-of-the-box ideas to your team without the obstruction of internal politics and fitting into cultural norms.
- Enhancing strategic value. A marketing and communications agency holds a depth and breadth of outside expertise that will benefit your company, especially when it comes to strategy.
- Serving as an extra voice. An outside agency will provide an objective viewpoint and convey difficult or unpopular realities to your team and executives.
Because Morningstar Communications serves as an extension of our clients’ teams, we can function as an invaluable resource for you and your business.
Follow our blog series on working with an agency to gain more valuable insights. And please feel free to contact us if you have any questions or would like to discuss how Morningstar Communications can serve as an extension of your team.