As we look at strategic communications in 2017, one thing will never change – organizations will always have stories to tell and people who need to hear them. What has changed is HOW we develop and disseminate each story. Eric Morgenstern explores strategic communications in today’s multichannel environment.
From crisis communications, marketing automation and social media to creating engaging content based on the B2B buyer’s journey and deploying that content through omnichannel marketing, we covered a wide breadth of topics on the Morningstar Communications blog in 2016. Tricia McKim counts down some of the top Morningstar Communications posts of the year.