Both email marketing and marketing automation allow businesses to communicate with the people who matter most, but are fundamentally different. Paige Kauffman compares these e-communication strategies.
As Gen Z begins to enter the workforce, companies must understand how to communicate to this new generation. Read Laura Boyd’s blog post to learn how to attract and retain the best and brightest team members.
In a world filled with cynicism, distrust for authority, and an ongoing race for talent, it’s not enough to simply communicate to your internal audiences. You must market to them. Eric Morgenstern discusses how to create brand ambassadors through internal marketing.