If you’re ready to take the plunge into marketing automation and are seeking advice on whether to join your agency’s account, or purchase your own, here are a few of the benefits of each that will help make your decision.
Both email marketing and marketing automation allow businesses to communicate with the people who matter most, but are fundamentally different. Paige Kauffman compares these e-communication strategies.
As technological capabilities increase, our ability to monitor the activity of prospective clients has grown exponentially. When creating your marketing automation campaign, make sure you utilize lead scoring to segment your prospects and close more sales.