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Empower employee brand ambassadors

In a world filled with cynicism, distrust for authority, and an ongoing race for talent, it’s not enough to simply communicate to your internal audiences. You must market to them. Eric Morgenstern discusses how to create brand ambassadors through internal marketing.

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Raise the bar on your 2016 IMC plan

Integrated Marketing CommunicationsMany businesses utilize Integrated Marketing Communications (IMC) plans to serve as their marketing and communications blueprint. This year, consider upgrading your IMC plan with the following three tips. 

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Why IMC is more important now than ever

We’re constantly in touch digitally, making it more important than ever before for businesses to have IMC plans. Check out three trends to include in your 2016 integrated marketing efforts. 

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