Email marketing continues to beat out social media as the most effective marketing tool. With increased reach, click-through rates and ROI, it’s no wonder businesses are turning to email to get the biggest bang for their buck.
Social media and email marketing are often seen as separate endeavors. However, by leveraging your social content through your email campaigns, you can engage with and utilize your best asset: your customers.
It’s no surprise that email marketing continues to serve as a powerful and effective marketing tool. But with today’s consumers receiving more and more emails every day, smart companies know a successful email marketing campaign must consistently stand out and provide value in order to attract and retain subscribers. Here are four best practices to entice and keep quality email subscribers.