Insights

The Magic of Three
Eric Morgenstern Eric Morgenstern

The Magic of Three

Emphasizing three points makes your communication more believable, memorable and persuasive.

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You Do Have Charisma
Eric Morgenstern Eric Morgenstern

You Do Have Charisma

Everyone has more charisma when they let their confidence shine through, are authentically enthusiastic, and smile.

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Mind the GAPP™ to hear yes more often
Shanny Morgenstern Shanny Morgenstern

Mind the GAPP™ to hear yes more often

Be intentional with every aspect of developing and delivering persuasive presentations by following these Generally Accepted Presentation Principles.

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Winning the big one
Shanny Morgenstern Shanny Morgenstern

Winning the big one

What can you do to increase your odds of winning the big one? Implement GAPPTM to develop and deliver your story. Make it easier for decision-makers to understand and agree that you are their best choice.

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Implement the 20-20-20 Rule to Increase Executive Presence
Shanny Morgenstern Shanny Morgenstern

Implement the 20-20-20 Rule to Increase Executive Presence

There's a specific moment in the development of a persuasive presentation when you pivot from the preparation of the talk-track and imagery to the practice of your delivery.

This is the exact moment to implement the 20-20-20 rule: Less / Slower / Louder.

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The Art of Facilitating Panel Discussions
Shanny Morgenstern Shanny Morgenstern

The Art of Facilitating Panel Discussions

As a panel facilitator, you must help the panelists share the most important information in the shortest amount of time. Your job is to connect the dots between them for a smooth flow.

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Creating key messaging that resonates
Shanny Morgenstern Shanny Morgenstern

Creating key messaging that resonates

Whether you are experiencing change, launching a new initiative, or revising your go-to-market strategy, recipient-oriented key messaging sets the foundation for your communications efforts and helps ensure a consistent story across all channels. Learn how to create a key message platform that resonates with your audiences.

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The Four-Channel Media Model
Shanny Morgenstern Shanny Morgenstern

The Four-Channel Media Model

All communication and marketing tools are included within the functional descriptions of the Four-Channel Media Model. Determine your proper mix, and then amplify and merchandise.

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Omnichannel Marketing is the Most Effective Approach
Shanny Morgenstern Shanny Morgenstern

Omnichannel Marketing is the Most Effective Approach

Marketing has fundamentally changed over the years. Today, IMC has morphed into omnichannel marketing, which better describes the myriad of communications channels that comprise a fully integrated program. In addition to focusing on pure marketing channels (paid, earned, shared and controlled), omnichannel marketing includes ALL of the touchpoints that build your brand.

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Lead, follow, or get out of the way
Shanny Morgenstern Shanny Morgenstern

Lead, follow, or get out of the way

To function effectively as a team, each person must understand when to lead, follow, or get out of the way. Eric Morgenstern defines each role and shares advice for how to be an effective follower.

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Rethink Your Organizational Structure
Shanny Morgenstern Shanny Morgenstern

Rethink Your Organizational Structure

It’s time to completely rethink how you structure your organization for both sustainability and excellence. Use the metaphor of a tree to meet the modern needs of your team and empower them to grow.

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How Organizations Benefit from an Outside Facilitator
Shanny Morgenstern Shanny Morgenstern

How Organizations Benefit from an Outside Facilitator

You're stuck. You have an important problem to solve. You need consensus where there is none currently. These are all great opportunities to consider engaging an outside facilitator. Learn the benefits of doing so in Eric Morgenstern’s post.

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