If you’re ready to take the plunge into marketing automation and are seeking advice on whether to join your agency’s account, or purchase your own, here are a few of the benefits of each that will help make your decision.
Both email marketing and marketing automation allow businesses to communicate with the people who matter most, but are fundamentally different. Paige Kauffman compares these e-communication strategies.
As Gen Z begins to enter the workforce, companies must understand how to communicate to this new generation. Read Laura Boyd’s blog post to learn how to attract and retain the best and brightest team members.