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Are you ready for executive counsel?

When you think about people who are at the top of their field, you realize that behind the scenes there is often a coach. This is true not only for athletes and performers, but also for executives. A coach provides wise counsel, serving as a mentor and consultant. Coaches ask the right questions, provide guidance and help execs up their game so they can be ever better. Tricia McKim discusses how to determine when executive counsel is right for you. 

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Selecting the best marketing automation model

If you’re ready to take the plunge into marketing automation and are seeking advice on whether to join your agency’s account, or purchase your own, here are a few of the benefits of each that will help make your decision.

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Retain. Grow. Inspire. How to create an effective training and development program

As the economy continues to rise and the unemployment rate decreases, the race for top talent becomes an increasing priority for companies. In this environment, training and development programs serve as key retention tools for many corporations. Tricia McKim dives into the benefits of professional development and offers tips for creating or enhancing your program.

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Creating key messaging that resonates

Whether you are experiencing change, launching a new initiative, or revising your go-to-market strategy, recipient-oriented key messaging sets the foundation for your communications efforts and helps ensure a consistent story across all channels. Learn how to create a key message platform that resonates with your audiences in Tricia’s post.

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