When you think about people who are at the top of their field, you realize that behind the scenes there is often a coach. This is true not only for athletes and performers, but also for executives. A coach provides wise counsel, serving as a mentor and consultant. Coaches ask the right questions, provide guidance and help execs up their game so they can be ever better. Tricia McKim discusses how to determine when executive counsel is right for you.
If you’re ready to take the plunge into marketing automation and are seeking advice on whether to join your agency’s account, or purchase your own, here are a few of the benefits of each that will help make your decision.