In a world filled with cynicism, distrust for authority, and an ongoing race for talent, it’s not enough to simply communicate to your internal audiences. You must market to them. Eric Morgenstern discusses how to create brand ambassadors through internal marketing.
To function effectively as a team, each person must understand when to lead, follow, or get out of the way. Eric Morgenstern defines each role and shares advice for how to be an effective follower in his recent blog post.
As we look at strategic communications in 2017, one thing will never change – organizations will always have stories to tell and people who need to hear them. What has changed is HOW we develop and disseminate each story. Eric Morgenstern explores strategic communications in today’s multichannel environment.