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Empower employee brand ambassadors

In a world filled with cynicism, distrust for authority, and an ongoing race for talent, it’s not enough to simply communicate to your internal audiences. You must market to them. Eric Morgenstern discusses how to create brand ambassadors through internal marketing.

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Lead, follow, or get out of the way

To function effectively as a team, each person must understand when to lead, follow, or get out of the way. Eric Morgenstern defines each role and shares advice for how to be an effective follower in his recent blog post. 

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