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Identify hot leads with marketing automation segmentation

As technological capabilities increase, our ability to monitor the activity of prospective clients has grown exponentially. When creating your marketing automation campaign, make sure you utilize lead scoring to segment your prospects and close more sales.

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Use social media to inform and engage during a crisis

Social media has the power to inform and engage your stakeholders during a time of crisis. The absence of information can create fear and doubt, so learn how to use social media to mitigate your crisis.

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Set your teams up for success

When considering hiring an agency, it’s important to have a clear understanding of how this agency will work with your current marketing and sales team.

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Content’s role within your omnichannel approach

Content is the fuel that drives every facet of your omnichannel marketing program in one way or another. Brian Van Note explains the importance of creating great content to feed your marketing approach.

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